High-end fashion
AMAN
A high-visibility identity built from the details people trust without thinking.
- Project
- Safety systems
- Our contribution
- Brand creation / Brand experience
01 / Our contribution
The challenge
Make a safety brand feel at home alongside the equipment used on working sites.
02 / Our contribution
Strategic rationale
Reflective diagonal markings on safety equipment became the starting point for AMAN’s graphic language. The resulting pattern connects the identity to the places and equipment where the brand operates.
03 / Our contribution
Brand applications
AMAN business cards and grey packaging sealed with fluorescent yellow striped tape. AMAN document sleeve and employee badge with yellow diagonal safety stripes.
