Investment
REBLA
Into the desert — a homegrown luxury house with a silhouette of its own.
- Project
- High-end fashion
- Our contribution
- Brand strategy / Brand creation / Brand experience
01 / Our contribution
The challenge
Build a Saudi luxury fashion identity rooted in the Arabian desert.
02 / Our contribution
Strategic rationale
Named after a native desert plant, REBLA pairs a camel-and-rider emblem with the invitation “Into The Desert.” Earth-toned colours extend the identity across packaging, apparel, stationery, and photography.
03 / Our contribution
Brand applications
Olive and cream REBLA shopping bags photographed in angled sunlight. Closed and open REBLA presentation boxes in warm brown tones. REBLA cap, camel-mark card, woven fabric label, and mobile storefront.
