High-end fashion
WAFA
Paving the horizons of investment with trust, movement, and a distinctly Arabic point of view.
- Project
- Investment
- Our contribution
- Brand strategy / Brand creation
01 / Our contribution
The challenge
Communicate the credibility expected of an investment business from the first encounter.
02 / Our contribution
Strategic rationale
The meaning of WAFA—loyalty and honouring a promise—provides the foundation for an investment brand built around trust. The identity translates that idea into a coherent corporate presence.
03 / Our contribution
Brand applications
WAFA stationery and business cards in forest green, rust, and cream. WAFA street poster and a dark green wall carrying its Arabic wordmark.
