High-end fashion
CRITERIA
A coffee identity built around a clear standard of quality.
- Project
- Coffee bar
- Our contribution
- Brand creation / Brand experience
01 / Our contribution
The challenge
Translate the discipline and standards of specialty coffee into a visual identity.
02 / Our contribution
Strategic rationale
The name expresses the standard used to judge quality, from coffee origin to extraction. A bar-shaped mark, editorial lettering, and espresso-brown tones carry that discipline across cups, bags, and gift boxes.
03 / Our contribution
Brand applications
CRITERIA takeaway coffee cups in deep brown with black lids. CRITERIA gift box, coffee packaging, shopping bags, and a takeaway cup.
