High-end fashion
Gimme
An inviting brand, made for everyday encounters.
- Project
- Food & beverage
- Our contribution
- Brand creation / Brand experience
01 / Our contribution
The challenge
Make a salad concept playful and appealing without relying on guilt about healthy eating.
02 / Our contribution
Strategic rationale
A change from “dreams come true” to “greens come true” turns healthy eating into an inviting, playful idea. The system carries that tone into salad packaging and other brand applications.
03 / Our contribution
Brand applications
Gimme navy shopping bag and orange circular sign reading Greens come true. Gimme salad bowl, campaign card, drink bottle, and illustrated takeaway bag. Gimme storefront and service counter with cream, blue, and orange details.
