High-end fashion
Mist
A warm visual world across space and packaging.
- Project
- Food & beverage
- Our contribution
- Brand creation / Brand experience
01 / Our contribution
The challenge
Express an artisan bakery's care for small, easily overlooked details.
02 / Our contribution
Strategic rationale
MIST reverses the idea of a haze that hides detail: this bakery invites people to notice it. Its visual identity and packaging make room for the small, carefully considered details of an artisanal experience.
03 / Our contribution
Brand applications
MIST bakery window detail and entrance with a gold lowercase wordmark. MIST orange pastry box and a cold drink in a branded clear cup. MIST bakery bags, product labels, stationery, and bilingual storefront signage.
