High-end fashion
MODHM
A tea identity inspired by deepening colour and moments worth preserving.
- Project
- Tea house
- Our contribution
- Brand creation / Brand experience
01 / Our contribution
The challenge
Give a tea brand the sense of a moment worth recording and remembering.
02 / Our contribution
Strategic rationale
The Arabic root describes green deepening into black, echoing tea as it steeps. The identity connects that transformation with recorded moments and poetic memory through its mark and packaging.
03 / Our contribution
Brand applications
MODHM white tea cup and shopping bags with a dark landscape illustration.
