High-end fashion
SOMA
A sushi identity inspired by gathering around a full moon.
- Project
- Sushi bar
- Our contribution
- Brand creation / Brand experience
01 / Our contribution
The challenge
Give a sushi destination the atmosphere of a welcoming evening gathering.
02 / Our contribution
Strategic rationale
A full moon bringing people around one table connects the brand with Japanese art and architecture. Ink-wash landscapes and copper against charcoal translate that gathering into a quiet, warm visual language.
03 / Our contribution
Brand applications
SOMA black shopping bags and presentation boxes with small copper moon accents.
